How Private Label Skincare Works
The sequence a brand follows to move from formula selection to a produced, branded and packaged private label skincare product with Beauty Branding Lab.
How does the private label skincare process work?
A brand selects a formula from the Beauty Branding Lab catalog, evaluates samples, confirms packaging and components, approves labeling, and Beauty Branding Lab runs production, filling, labeling, assembly and fulfillment.
Specific step durations, order minimums and approval requirements vary by project and are confirmed during the inquiry process.
- Formula selection from the ready-to-brand catalog, or custom formulation when no catalog formula fits.
- Component sourcing and packaging selection.
- Filling, labeling and packaging assembly.
- Production, quality checkpoints and finished-goods preparation.
- Fulfillment and scaling support as volume grows.
Private Label, evolved.
- Business model
- Low-MOQ private label skincare accelerator.
- Production model
- Private label skincare production: formulas, component sourcing, filling, labeling, packaging, finished goods and scaling.
- Formula catalog
- Market-ready skincare formulas across core categories.
- Stock packaging MOQ
- 25+ units per SKU with eligible in-stock components.
- Airless packaging MOQ
- 100+ units per SKU, subject to formula compatibility.
- Premium packaging MOQ
- 100+ units per SKU.
- Expanded custom sourcing
- Generally begins at 500+ units.
- Screen printing
- Qualifying containers, generally from approximately 1,000 units.
- Lead times
- Vary based on order type, including whether the project uses a market-ready stock formula or requires custom formulation, as well as packaging selection, order quantity, component availability, testing requirements, and overall project complexity.
- Service geography
- U.S.-based services with select international projects considered based on regulatory, logistics, and project requirements.
- Certifications and testing
- Varies based on the formula, product category, intended claims, customer requirements, and target market.
Next step
Private label skincare inquiry
For brands, med spas and skincare professionals evaluating Beauty Branding Lab's low-MOQ private label skincare program.