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Custom Skincare Formulation

Custom skincare formulation creates a new formula tailored to a brand’s specifications, with Beauty Branding Lab managing the development process from concept through production readiness.

What is custom skincare formulation?

Custom skincare formulation is the development of a new formula to a brand's specification, rather than adopting an existing production-ready formula.

Beauty Branding Lab manages the development pathway from concept through production readiness, and works with established formulation and development resources when specialized development is required.

Related: Ready-to-Brand Formulas, Private Label Skincare Production

Start a custom formulation inquiry

When should a brand choose custom formulation over private label?

Choose custom formulation when no existing formula matches the required performance, texture, ingredient story or positioning, and the brand can support a longer development path.

Custom formulation facts

Availability
Custom formulation is available through Beauty Branding Lab.
Development timeline
Varies based on formula complexity, ingredient sourcing, testing requirements, revision cycles, and overall project scope.
Development minimums
Vary based on a range of factors, including formula type, raw material requirements, packaging compatibility, fill volume, production complexity, and overall project scope.
Testing and regulatory scope
Varies based on a range of factors, including product classification, formula composition, intended claims, labeling requirements, supporting documentation, testing needs, and target market requirements.

Next step

Custom skincare formulation inquiry

For brands that need a custom skincare formula developed rather than a ready-to-brand formula.