Brightening Toner
Formulated to bring together a blend of natural extracts, each regarded for their astringent and nourishing properties. Witch hazel is a popular astringent ingredient that has powerful antioxidant properties. It helps to minimize the appearance of oiliness and enlarged pores while removing dirt and oil from the skin’s surface. It leaves the skin with a refreshed, clarified appearance and preps skin for a regimen of serums and creams.

Key benefits
- Helps shrink the appearance of pores
- Helps to balance the skin
- Minimizes oily buildup
- Tones and hydrates the skin
Featured ingredients and ingredient technology
- Hamamelis Virginiana Water Witch Hazel
- Calendula Officinalis Flower Extract
- Equisetum Arvense Extract
- Glycyrrhiza Glabra Licorice Root Extract
- Lavandula Angustifolia Lavender Flower Extract
- Symphytum Officinale Leaf Extract
- Citrus Limon Lemon Peel Extract
- Arctium Lappa Root Extract
- Aesculus Hippocastanum Horse Chestnut Seed Extract
- Arnica Montana Flower Extract
Formula profile
- Category
- Toners, Mists and Sprays
- Subcategory
- Botanical Brightening Toner
- Form
- Toner
- Texture
- Watery liquid
- Finish
- Fresh, weightless finish
- Vegan
- Yes
- Clean formulation
- Yes
Skin types
- Normal
- Combination
- Oily
Skin concerns
- Dullness
- Uneven-looking tone
- Excess surface oil
- Skin in need of refreshing
Ideal for
- Botanical skincare brands
- Brightening skincare lines
- Professional skincare lines
- Daily regimen-focused brands
Product positioning
- Botanical brightening toner
- Refreshing post-cleanse treatment step
- Daily tone-and-radiance toner
Directions for use
After cleansing, apply to the face and neck with a cotton pad or clean hands, avoiding direct contact with the eyes. Do not rinse. Follow with serum and moisturizer. Use once or twice daily as tolerated.
Complete INCI
Water, Hamamelis Virginiana (Witch Hazel) Water, Propanediol, Calendula Officinalis Flower Extract, Equisetum Arvense Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Lavandula Angustifolia (Lavender) Flower Extract, Symphytum Officinale Leaf Extract, Citrus Limon (Lemon) Peel Extract, Arctium Lappa Root Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Arnica Montana Flower Extract, Centella Asiatica Extract, Fucus Vesiculosus Extract, Ilex Paraguariensis Leaf Extract, Hedera Helix (Ivy) Extract, Sodium Hyaluronate, Glycerin, Pentylene Glycol, Phenethyl Alcohol
Private label program information
Brightening Toner can be produced under your own brand through the Beauty Branding Lab private label skincare program, with eligible packaging, custom labeling and production pathways that scale as your brand grows.
Program details
- PRIVATE LABEL MINIMUM ORDER QUANTITY
- Stock packaging MOQ 25 units
Samples
Samples of Brightening Toner are available. Request samples.
Packaging eligibility
Packaging eligibility is confirmed per formula. Packaging eligibility for Brightening Toner is confirmed during your project consultation.
Stock packaging starts at 25 units per SKU; airless and premium packaging start at 100 units per SKU. Expanded custom packaging sourcing generally begins at 500+ units.
Packaging possibilities
Most of our formulas are compatible with upgraded airless or premium packaging. Some formulas, however, have specific packaging requirements based on the composition, viscosity, stability, or dispensing needs of the product. These formulas are offered only in their approved packaging to help ensure proper performance and product integrity.
Next step
Request information or samples for this formula and start your project with Beauty Branding Lab.
Next step
Sample request
For businesses requesting samples of formulas in the Beauty Branding Lab formula catalog.

