Private Label Skincare: Why It Is Growing Fast and How to Start Small

The beauty industry is one of the fastest-growing consumer markets in the world, projected to reach $677 billion by the end of 2025. Within this growth, private label skincare has emerged as a powerful way for medspas, estheticians, influencers, and entrepreneurs to launch their own brands without the high costs of custom formulation.

The Rise of Private Label Skincare

Recent reports show the private label cosmetics market was worth $10.6 billion in 2024 and is on track to surpass $14 billion by 2030, with some studies predicting as much as $23 billion by the end of the decade. In the U.S. alone, personal care contract manufacturing reached $3.3 billion in 2024 and is expected to keep growing.

The reason for this growth is simple. Consumers are looking for affordable, clean, and effective products. At the same time, beauty entrepreneurs see private label as a fast path to market with much lower risk compared to traditional product development.

Why Entrepreneurs Choose Private Label

Private label skincare allows brands to:

• Get to market faster with ready-made formulations that already meet industry standards.

• Customize packaging and branding to create a unique look and feel.

• Maintain strong profit margins, often between 50% and 70%.

• Scale flexibly, starting small and increasing volume as demand grows.

This makes private label skincare an ideal solution for small businesses, medspas, and content creators who want to establish a beauty brand without investing in large minimums.

The Problem With High MOQs

While private label is appealing, many manufacturers require high minimum order quantities (MOQs). This can be discouraging for new businesses that want to test the market or launch a boutique line without thousands of units sitting in storage.

That is where Beauty Branding Lab comes in.

Why Choose Beauty Branding Lab

At Beauty Branding Lab, we specialize in helping entrepreneurs launch skincare brands with low volume solutions. Our program is designed for startups and small businesses that want to grow without taking on huge risks.

We provide:

• Low MOQ private label skincare options to help you launch sooner.

• Curated formulas developed by trusted manufacturers.

• Packaging and branding support so your line looks professional from day one.

• Fast turnaround times so you can test, sell, and scale.

Launch Your Skincare Line

The private label skincare market is expanding quickly, and the opportunity has never been better for small brands. Whether you are a medspa looking to offer your own product line, an esthetician wanting to increase revenue, or a new beauty entrepreneur ready to take the first step, Beauty Branding Lab gives you the tools to succeed.

Ready to launch your skincare line? Contact us to start building your brand.